Less emphasis on style, more on substance
Few would argue that a website is a must-have for any business today, whatever its size or market. Yet why do so many businesses lavish considerable time and money on their website’s design but totally neglect its content? To see why it is vital to invest in the services of a professional copywriter, look at this woeful example:
“Since the beginning of the 90’s there has been a steady growth in the temporary employment market.
