Analysis of a selection of press releases has identified the 25 most overused words and phrases in business communications today. The survey by PR News Online reveals that “exclusive”, “groundbreaking” and “unprecedented” are among the words that crop up so often that they have now lost their value and meaning. Here’s that list in full:
- Announced
- Authentic
- Award-winning
- Best-of-breed
- Cross platform
- Cutting-edge
- Exciting
- Exclusive
- Groundbreaking
- Impact
- Improved
- Innovative
- Launched
- Leader/leading
- Leverage
- Next generation
- New
- Proactive
- Proud to announce
- Revolutionary
- Solution
- State-of-the-art
- Unprecedented
- Up-and-coming
- Unique
It’s important to remember that in press releases, blog posts or any other business communication, it’s more credible to stick to the facts about your “best of breed”, “revolutionary” offering if you want to “leverage maximum impact”. Unsubstantiated superlatives should only be used with the utmost discretion!
Getting the tone of voice just right can be difficult for those who don’t write for a living. If you’d like professional help with writing press releases, case studies, website content or other marketing communications, give our award-winning copywriter Melanie Silver a call on 01923 212048.
