Giving Calor’s website a new tone of voice
Business challenge:
Words etc was asked to research and write the Business Energy pages of the revamped Calor website, adopting the company’s new tone of voice throughout.
Solution:
In each one of Calor’s business sectors, the copy guides prospective customers through the decision-making process, introducing them to Calor, building awareness of its products, providing information on their benefits at the research stage and, finally, focusing on conversion with a strong call to action. We researched and wrote fresh copy for all of Calor’s business sectors including Agriculture (Crop Drying, Game Rearing and Poultry), Developers, Gas to Grid, Hospitality (Mobile Catering, Hotels, Pubs & Restaurants), Industry (Aggregates & Asphalt, Distilleries and Manufacturing), Leisure (Holiday Parks), Specifiers and Transport.
