‘Nice’ is a much derided characteristic in the ‘dog eat dog’ business world but research shows that the quality of niceness is, in fact, an undervalued assset in business. Debunking the well-known adage that ‘nice guys finish last’, The Power of Nice, a book written by the founders of a billion dollar advertising agency, shows companies that practice niceness have lower employee turnover, reduced recruitment costs and higher productivity. What’s more, nice people live longer, are healthier and make more money.
Here at Words etc, we have always placed great value on ‘niceness’, even when it was considered unfashionable and naïve to do so, and I personally find it gratifying that my natural approach has been found to be commercially sound!
